Apple has been suffered with the big decline in the sales of the iPad line and not in the terms of revenue but in the general sales volume, which is now reduced.
iPhone has captured the market and stole the spotlight from other products of Apple for long time now. The products like Chromebooks have played the important part in getting away the iPad from the market and it has decreased the sales of the products in the market drastically. The people can watch this trend from the graph, which is given there.
Apple is now going to release the three different sized variants of iPad Pro this year as KGI Securities has analyzed it. The company, Ming-Chi Quo claims that Apple will be released in the market with 3 new models for iPad Pro. These three models are appeared in the market in 12.9, 10-10.5 and 9.7 inches variants.
The 12.9 inch variant will be successor of present model of 12.9 inch iPad Pro and 10-10.5 inch variant will be high end versions and 9.1 inch will be offered as low priced version and has the low price as products of Apple usually go.
The latest model, 10-10.5 inch will be featured with narrow bezel design and the fingers crossed for the edge to edge display. The 12.9, 10-10.5 inch variants will be featured with A10X chip, which is manufactured by TSMC and 9.7 inch one will have A9 chip to make Samsung LSI.
Half of the iPads Sold Will Be of 9.7 Inch Variant
Quo believes that 9.7 inch variant is looking great shipment contribution and they can make up 50 to 60% of the total shipment for iPads. The sale of 10-10.5 inch version will drop down from 20% to 10% this year and 10-10.5 inch variants may attract the more demand from the enterprise, commercial and tender markets.
Quo says that these numbers are expected to reduce this year and the higher average selling price might make up for that. The better ASP is improved the product mix on the decreasing exposure to iPad mini and it is likely to be offset the shipment decline.
He also mentioned that Samsung LSI and Parade become the latest Device Driver Interface (DDI) suppliers for coming iPad models and Samsung LSI and Parade received the orders for the models of 12.9 inch and 10-10.5 inch versions and Samsung LSI and Silicon Works got the orders for 9.7 inch variant.
Price and Availability
New versions of iPad Pro are going to be introduced in the global market in the next quarter of this year and the variants will also be introduced in Pakistani market this summer. The current prices of iPad Pro is expected between Rs.60,000 to Rs.90,000 and the similar price range is also expected for the newer versions unless Apple decides to include the premium for the strategic features.