Pakistan Post was the most beneficial department in terms of sending mails and registries to the concerned offices. Now the usage and value of the Pakistan post has declined and they have to shift their working to other sector like logistics and mobile financial company. There are different courier companies like TCS, leopard, BlueEx and other companies, which are working in this sector with the e-commerce industry and it has made the market tough. There are different changes, which are developed like mobile phones, apps, mobile financial services and email, which have damaged the working and reputation of Pakistan post.

Now Pakistan post has decided to change different dynamics to compete with other companies and also cope with the changing situation and working techniques.

For the revamping of Pakistan post, the presentation was made to Prime Minister the previous week and gave their formal approval.

Pakistan Post

Pakistan Post Reform Agenda:

There are three main points of action, which are given as under:

• Launching of mobile money transfer
• Launching of the logistic company
• Rebranding of the Pakistan Post

Mobile Money Solution:

Pakistan post is spreading in the country and it has maintained about 3200 post office and there are about 9000 agents. They can help to mobile money transfer and the significant investment is proposed to be invested in it. The staff of the Pakistan post can be given training of hardware, software, postal human resource staff and the advertisement of the new products and also about the connectivity charges. With the consistent working for 2 years and with the 20% market share, Pakistan post can become able to earn about 5 billion rupees in its revenue with the use of mobile money service.

The Pakistan post is making necessary strategy to pursue it and it is needed to make the partnership with them and it can maintain the market standard and the partners will run it.

The private partner will extend their help to Pakistan post so that they can maintain their money remittance solutions with the provision of hardware, software, and training of staff along with advertisement.

Pakistan Post Logistics Company:

The local e-commerce market is earning about 80-100 million dollars per year. When this process will be started then its number is expected to billions. According to the estimates of Pakistan Post, the courier market has the business of over 30 billion rupees and with the e-commerce the courier market will be developed, and the company will target it successfully.

Pakistan Post will own the logistic company and it will make the partnerships in the private sector for making their investment on the basis of revenue sharing. Pakistan Post will make the investment of about 800 million rupees in the following areas:

• Trucking fleet enabled with GPS
• Distribution Channel
• Warehouse
• Brand recognition
• Information technology

Rebranding Pakistan Post:

It is also the part of the reform agenda to rebrand Pakistan Post, which is included with development of brand as center of latest IT technology and convenience to the users. Different facilities will be upgraded from time to time and make the appearance good with the preparation and adoption of the postal policies for the medium and long term.

This whole process will be made transparent and the department will need the expression of interest for these three projects through PPRA site and through the national leading newspapers. With the adoption of new reform agenda, Pakistan Post will take interest to make it double the revenue to 900 million per annum in just two financial years. It is also stated that the growth rate of 15% is targeted in next three years.

Pakistan Post is introducing the wide range of reform plan, which will show the fast business changes in Pakistan, which are steadily being taken in the field. The traditional services of Pakistan Post, like postal services, will be changed with the emerging e-commerce industry and look for the new players in the market. As their business was declined, so the transformation was taken place and it will help to revive Pakistan Post to make it more competitive.